Garments

Before starting anything, you need to make a decision on how you would like your clothing items displayed on your ecommerce store.

There are three common ways how merchants photograph clothing:

Use an invisible mannequin

When it comes to product photography, displaying a product in a more realistic form such as a mannequin can be of great value to your customers.

Online shoppers are more likely to buy an item of clothing if they can visualize how it’ll look when they wear it.

A mannequin will give your products a realistic human shape without the hassle of finding a model for each photoshoot. You can remove the background from each photo later for a professional touch.

If you have the budget, hire a model.

Models can strike any kind of pose or work with any kind of angle that flatters your piece of clothing. This will help you create the perfect in-context shot of your product which you can use on your ecommerce store and also on social media… think Instagram and Pinterest!

On the downside, models will cost you more than a mannequin and you will have to find a mutually convenient time to shoot, which isn’t always easy.

Flat lay photography

Flat lay photography is the easiest and one of the most cost-effective ways to photograph your clothing items.

Flat lay photography works well for shirts and I have also seen it work for socks and mens’ trousers.

I normally wouldn’t recommend using a flat lay for your ecommerce store, unless you need a cool visual to share on social media. I think when it comes to product images, displaying them in a more realistic form is of much more value to your customers.

To take a great flatlay, you’ll need a large piece of white paper or a white sheet to lay on the ground.